My package for Potamia was created by relating graphic elements to the sensation of eating Greek yogurt as an adult. I wanted to create a high class, exciting, and efficient design for those who are always on the move and rarely have time to sit down to eat meals. This packaging would include squeezable yogurt packets for those without the patience to grab a spoon! All of my visual elements either came from the idea of yogurt in a more flowing, liquid like state or from the visual elements created by the natural swirls and patterns the yogurt would create in its packaging.
