Cowboy is a brand I started creating for myself as a way to design for something that I love, skateboarding. Cowboy is meant to be an ironic look at the culture based around classic western ideology. To be more concise, it's meant to poke fun at John Wayne western aesthetics. Cultivating my designs with a punk mindset, I aimed to create a brand that felt vibrant and contemporary while mixing classic western imagery with dark, twisted, or just funny relationships.
