Being a part of elevating Drexel Westphal's brand was a very surreal experience for me. For this project, I tried to relate the unique, energetic community of Westphal with the architecture found in the school of art and design. Having to stay within Drexel's design guidelines, I created an exciting system stemming from my sources of inspiration as well as the architectural forms of the typography itself. The thin construction lines in my design came from the early stages of creating a font which references Westphal's students early stages of cultivating a career in one's field.
